A keyword value is similar to a symbol (see Symbols), but its printed form is prefixed with #:.
Reading Keywords in The Racket Reference documents the fine points of the syntax of keywords.
> (string->keyword "apple")
> (eq? '#:apple (string->keyword "apple"))
More precisely, a keyword is analogous to an identifier; in the same way that an identifier can be quoted to produce a symbol, a keyword can be quoted to produce a value. The same term “keyword” is used in both cases, but we sometimes use keyword value to refer more specifically to the result of a quote-keyword expression or of string->keyword. An unquoted keyword is not an expression, just as an unquoted identifier does not produce a symbol:
cannot reference an identifier before its definition
in module: top-level
eval:2:0: #%datum: keyword misused as an expression
Despite their similarities, keywords are used in a different way than identifiers or symbols. Keywords are intended for use (unquoted) as special markers in argument lists and in certain syntactic forms. For run-time flags and enumerations, use symbols instead of keywords. The example below illustrates the distinct roles of keywords and symbols.
> (define dir (find-system-path 'temp-dir)) ; not '#:temp-dir
> (with-output-to-file (build-path dir "stuff.txt") (lambda () (printf "example\n")) ; optional #:mode argument can be 'text or 'binary #:mode 'text ; optional #:exists argument can be 'replace, 'truncate, ... #:exists 'replace)